Value-added agriculture generally focuses on production or manufacturing processes, marketing, or services that increase the value of primary agricultural commodities, perhaps by increasing appeal to the consumer and the consumer's willingness to pay a premium over similar but undifferentiated products. Examples could be selling cheeses or ice cream instead of milk or allowing customers to U-pick their produce for a farm experience.
According to the USDA, a value-added addition is usually a worthwhile investment because it generates higher return and helps create brand identity or develop brand loyalty.
Since value-added is considered by some to be a movement that could significantly change production agriculture and provide opportunities for rural America, the Value-added Producer Grant Program (VAPG) has been part of the farm bill since 2002. The application deadline for the 2024 VAPG is April 11 and should be submitted through the USDA Rural Development office.
There are many resources available to help Kentucky farmers enter the value-added product market, including various programs of the Cooperative Extension Service, the Kentucky Proud and Farmers Market programs through the Kentucky Department of Agriculture, and the Kentucky Farm Bureau Certified Farm Market program.
Where to Start
The Kentucky Center for Agriculture and Rural Development (KCARD) is a non-profit organization established to facilitate agricultural and rural business development in Kentucky. They provide educational opportunities, technical assistance, and business support services to new and existing agribusinesses. This includes finding sources of funding and reviewing business and marketing plans.
The UK Food Systems Innovation Center was created to assist processors, producers and entrepreneurs to maximize their market capabilities by having access to UK's technical and business expertise and applied research solutions.
They offer consultations, services and training to help every producer, from small start-up processors to long-standing companies. The FSIC can help determine consumer acceptance of a product; identify potential flavor, visual and other sensory issues; and provide feedback. They can also help you comply with the latest product and nutrition labeling requirements.
Value-Added Marketing Assistance
The Certified Farm Market (CFM) program is a directory of farm market operations that are committed to providing customers with locally grown, quality products, and service.
Homegrown by Heroes was founded by the Kentucky Department of Agriculture in partnership with the Farmer Veteran Coalition in January 2013. The new marketing initiative aimed to highlight farmers and agricultural producers located in the Commonwealth who serve or have served in any of the branches of the United States Military.
The Kentucky Proud program was created to link producers and consumers while providing information on the hardworking businesses that deliver the state’s highest-quality agriculture products.
The Food Connection exists to serve farmers, food producers, students, and consumers through creative strategies for a vibrant, healthy, sustainable food economy.
MarketReady helps farm suppliers manage food safety, insurance, product quality, traceability risks, and much more so they will succeed in today's markets and keep farming.
The Food Systems Innovation Center (FSIC) was created to assist processors, producers and entrepreneurs to maximize their market capabilities by having access to UK's technical and business expertise.
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May is almost here, which means backyard gardening, trips to agritourism venues, and farmers’ markets are about to be in full swing! The local, fresh fruits and vegetables we have been waiting for all winter are finally readily available to us. But have you ever wondered where to find it?
In an area of the state known more for its storied coal industry than agriculture, a group of former coal miners have taken a reclaimed surface mine and turned it into the largest apple orchard in Kentucky.
The story of Woodstock Lavender Farm & Co. starts with $600. L.G. Colyer — the father and grandfather of owners Mary May and Allison Horseman — borrowed that sum to buy a farm in northeastern Pulaski County.
The days of tobacco being the king crop in Kentucky are in the rear-view mirror, but the once top crop still holds a place in Kentucky's diverse agricultural environment.
On a pleasant day in early August, Hempwood employees in Calloway County were sending round bales of hemp through the manufacturing process that turns hemp fiber into lumber.
“A lot of new people are exploring local seasonal eating for the first time, but there’s a learning curve when you get that weekly basket of fresh food. It can be daunting. We want to support people, so they feel comfortable and confident when working with local seasonal produce,” Brislen said.
Taylor and Zac Jones brought in their first harvest with just 278 tomato plants. Their grandfather had given them a couple rows in his garden and the pair had been experimenting with the idea of starting their own farm.
Around the third week in November, several Kentucky farm families open their gates, barns, and fields to folks who appreciate the experience of cutting a fresh, homegrown Christmas tree. A tree grown and nurtured in Kentucky soil, with Kentucky hands.
Seedless watermelons were invented over 50 years ago, and they have few or no seeds. When we say seeds, we are talking about mature seeds, the black ones. Oftentimes, the white seed coats where a seed did not mature are assumed to be seeds.
Lee County residents are learning low-cost methods they can use to improve their health through gardening. Ted Johnson, a University of Kentucky Cooperative Extension Service agent in the county, installed several raised bed gardens at the extension office. He offers classes to residents throughout the growing season to show them how raised bed gardening is easy, economical and healthy.
As a self-proclaimed foodie and a lifelong gardener, it was no surprise that University of Kentucky student Anna Townsend answered the call to share her knowledge when the Campus Kitchen at the University of Kentucky formed in 2014.
On the foundation of an old gestation barn, boxwood thrives. On the former nursery site, a new propagation greenhouse stands, its tables made from grates recovered from the farrowing house. The former finishing barn is now used for storage.
High tunnels are a low tech version of more elaborate, and expensive, greenhouses for production of produce crops. Dr. Shubin Saha, UK extension vegetable specialist says this form of “protected agriculture” is expanding, giving consumers more variety of products in more months of the year, and providing premium income for producers of these crops.
On a late fall day, volunteers laid the framework for what will be a bustling place full of fruits, veggies and children come next summer.
The Metcalfe County community garden is an outreach of the county’s office of the University of Kentucky Cooperative Extension Service and its farmers market. It is a direct result of the growth of the market and the expansion of extension efforts on local gardening for children.
Fall is the time of year in which many festival-type events are held, mostly in honor of food. The Browning Orchard Festival is no different but along with it being a celebration of the foods that are grown there, it is also a classroom for the agriculture programs at Morehead State University (MSU.)
Faced with a pathogen, important signaling chemicals within plant cells travel different routes to inform the plant to turn on its defense mechanisms, according to a recent University of Kentucky study.
Long considered a symbol of longevity in Asian culture, the shitake is a gourmet mushroom.
Soil scientists in the University of Kentucky College of Agriculture, Food and Environment are getting promising results from several treatments that appear to be breaking down the fragipan, a cement-like layer common in many soils in Western and Central Kentucky.
In what can be seen as a twist on tradition of sorts, the Kentucky Horticulture Council (KHC) would like to see farming become more citified.
There are thousands of uses for industrial hemp, everything from automotive parts to pharmaceuticals.
Western research has found that ginseng increases blood flow and memory function, and can be used as an aphrodisiac. In the Far East, people drop ginseng roots into teas, tinctures and soups to cure a variety of ailments.
Making jet fuel from tobacco is a technology under study at the Kentucky Tobacco Research & Development Center in Lexington, in partnership with the Lawrence Berkeley National Laboratory and the University of California, Berkeley.
Kentucky may be known for its bourbon, but there’s another adult beverage with deep roots here – wine. In fact, the first commercial vineyard in America was established on the Kentucky River in 1799, and by the mid-19th century, the Commonwealth was the third largest wine-producing state in the country.